First-party dataset · 12 August 2026
Safencia Catalogue Price Snapshot 2026
A reproducible look at 714 unique listings in Safencia's own Pakistan-facing online catalogue: current listed prices, price bands and category-level ranges.
Scope: This is a snapshot of Safencia.com, not a survey of every Pakistani retailer and not a Pakistan-wide toy-price index. Any quotation should keep that limitation.
Headline numbers
Two in three listings were Rs. 2,000 or less
All figures describe listed catalogue prices at the snapshot date. They do not include delivery charges and should not be presented as national averages.
Price distribution
How the 714 listings were distributed
Each product appears in one band using its numeric listed price in Pakistani rupees.
Category detail
Count and price range by catalogue category
The category mix matters: arts, crafts and stationery account for 44% of the rows, so the overall median must not be described as a toy-market median.
| Catalogue category | Listings | Share | Median price | Listed range |
|---|---|---|---|---|
| Arts, crafts and stationery | 314 | 44.0% | Rs. 650 | Rs. 25-Rs. 67,500 |
| Dolls and fashion play | 117 | 16.4% | Rs. 1,799 | Rs. 325-Rs. 9,850 |
| Outdoor play and sports | 109 | 15.3% | Rs. 2,350 | Rs. 400-Rs. 19,500 |
| Educational toys | 67 | 9.4% | Rs. 1,000 | Rs. 125-Rs. 7,200 |
| Flying toys and drones | 22 | 3.1% | Rs. 4,999 | Rs. 1,090-Rs. 10,900 |
| Remote-control cars | 15 | 2.1% | Rs. 3,999 | Rs. 999-Rs. 29,499 |
| Kids handheld fans | 11 | 1.5% | Rs. 1,000 | Rs. 770-Rs. 1,500 |
| Toy vehicles | 10 | 1.4% | Rs. 3,999 | Rs. 1,450-Rs. 5,500 |
| Action figures | 9 | 1.3% | Rs. 2,499 | Rs. 1,849-Rs. 4,999 |
| Pretend play | 9 | 1.3% | Rs. 1,650 | Rs. 850-Rs. 3,200 |
| Board games | 7 | 1.0% | Rs. 500 | Rs. 300-Rs. 3,500 |
| Kids gadgets | 6 | 0.8% | Rs. 2,900 | Rs. 1,399-Rs. 5,499 |
| Stunt toys | 6 | 0.8% | Rs. 5,495 | Rs. 3,999-Rs. 6,999 |
| Baby toys | 5 | 0.7% | Rs. 10,450 | Rs. 2,799-Rs. 14,950 |
| Building blocks | 4 | 0.6% | Rs. 3,920 | Rs. 3,250-Rs. 4,800 |
| Musical toys | 2 | 0.3% | Rs. 1,550 | Rs. 1,499-Rs. 1,600 |
| Talking toys | 1 | 0.1% | Rs. 900 | Rs. 900 |
What this snapshot shows
Four careful observations
These are descriptions of this catalogue, not claims about household spending, product quality, child development or the whole Pakistan market.
Most listings sat below Rs. 2,001
The first two price bands contain 475 listings, or 66.5% of all rows analysed.
Educational listings centred on Rs. 1,000
The 67 products assigned to the educational category had a median listed price of Rs. 1,000.
Remote-control categories sat higher
Flying toys and drones had a category median of Rs. 4,999; remote-control cars had a median of Rs. 3,999.
The mix is broader than toys
Arts, crafts and stationery supplied 314 listings. That is why the overall Rs. 1,228 median is a Safencia catalogue figure, not a national toy-price estimate.
Methodology and limitations
How the figures were produced
The calculation is designed to be repeatable from the catalogue source rather than estimated from page counts or search results.
Method
- Read the Safencia catalogue data as it stood on 12 August 2026.
- Require one unique product slug and one positive numeric listed price for every included row.
- Count 714 valid unique rows and group each one by its recorded catalogue category and price band.
- Calculate medians from listed prices, rounding to the nearest rupee only when an even-sized group produced a half-step.
- Export both the 714 listing-level rows and the category aggregates to downloadable CSV files.
Suggested attribution for editorial use
Journalists, educators and researchers may quote the aggregate figures with a link to this page. Please preserve the scope and date.
In a 12 August 2026 snapshot of Safencia's own online catalogue, 475 of 714 listings (66.5%) were priced at Rs. 2,000 or less. The median across the mixed toys, stationery and sports catalogue was Rs. 1,228.
For methodology questions or a refreshed cut of the data, email jawad@safencia.com. Safencia can explain its own catalogue and ecommerce operations; it does not present these figures as independent market research.