The Nice Cube is the square version of the gel squeeze toys that made NeeDoh famous, and it is the one Pakistani buyers search for by name. This cube is a frosted, slightly translucent block about 5 cm on every side, with NEE DOH moulded into one face in chunky raised letters. It comes in a black box marked CUBE SQUEEZE BALL rather than branded packaging, so we sell it honestly as a NeeDoh-style cube.

The feel is what matters, and it is not a foam squishy. A thin, smooth skin holds a thick gel inside, so when you close your hand the cube bulges out between your fingers like dough, then eases back into a cube with soft rounded corners. It is heavier and denser in the hand than foam, which is why people who find foam squishies too light tend to prefer this one.

At 5 cm it sits comfortably in a closed fist and fits a trouser pocket or a pencil pouch. There is no noise at all, which makes it one of the few fidget toys a teacher will not confiscate for being distracting.

Five colours are made: pink, blue, purple, teal and yellow. The colour tones fade slightly towards the centre, so the cube looks frosted rather than flat. One colour is sent at random; if you need a particular one for a gift, ask on WhatsApp before ordering.

Gel-filled cubes have one enemy, and it is heat. Leaving it in a hot car or in direct sun can soften the skin, so keep it somewhere cool. Pets and teething toddlers should not get hold of it, because a bitten skin can split and release the gel.

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